Meta Aims To Reignite Metaverse Campaign with Immersive 2023 Rugby World Cup Experiences
Meta Aims To Reignite Metaverse Campaign with Immersive 2023 Rugby World Cup Experiences – Meta, the official social media services provider of the 2023 Rugby World Cup, plans to use the tournament to demonstrate the potential of its metaverse technology. Working in collaboration with BETC Paris, Havas Play and Unit9, the company aims to provide fans with immersive experiences across its legacy apps, such as Facebook, Instagram, and WhatsApp. The move is intended to give fans a taste of how the metaverse could bring them even closer to the action on the field, through virtual and augmented reality.
While Meta’s investment in the metaverse has come under scrutiny from shareholders, the company remains optimistic about its potential. According to estimates, the metaverse could be worth $700 billion by 2030, and Meta believes that sports events like the Rugby World Cup could help to drive its growth. By providing fans with a memorable experience, the company hopes to bring more users to its platform and convince them of the benefits of metaverse technology.
Last year, the Wall Street Journal reported that Meta’s primary metaverse product, Horizon Worlds, had struggled to retain users. However, the company is betting that its association with sports events like the Rugby World Cup could help to change this. Sports fans are known for their loyalty to their teams and athletes, and Meta hopes to leverage this to grow its metaverse campaign.
Despite the challenges that Meta has faced in recent years, the company remains committed to investing in the metaverse. In 2022, it spent an estimated $19 billion on metaverse-related projects, and it is expected to invest a similar amount this year. Whether or not sports events will be the key to unlocking the potential of the metaverse remains to be seen, but Meta is certainly eager to find out.