List of Rugby World Cup 2023 Sponsors (Officially Confirmed)
List of Rugby World Cup 2023 Sponsors (Officially Confirmed) The Rugby World Cup is one of the biggest sporting events in the world, and the 2023 edition promises to be no different. With teams from all over the globe competing for the ultimate prize in rugby, the tournament is set to be a showcase of the sport at its finest. But behind the scenes, there are a group of key players that are just as important as the teams on the field: the sponsors.
Without the support and investment of these companies, the Rugby World Cup 2023 would not be possible. They play a crucial role in making sure that the tournament runs smoothly and is a success for all involved. From providing financial support to promoting the event, sponsors are an integral part of the Rugby World Cup experience. In this article, we will take a closer look at the importance of sponsors for the Rugby World Cup 2023 and the role they play in making the tournament a success.
Official Sponsors of Rugby World Cup 2023
Check out the List of official sponsors:
- Mastercard
- Emirates
- Asahi
- Capgemini
- Societe General
- Defender
Mastercard:
As an official sponsor of the Rugby World Cup 2023, Mastercard will be providing payment and financial services to fans and teams throughout the tournament. They will also be featured in all official tournament marketing materials, including television and online advertisements.
Emirates:
Emirates will be the official airline sponsor of the tournament, providing air transportation for teams and officials. They will also be offering special travel packages for fans to follow their favorite teams during the tournament.
Asahi:
As the official beverage sponsor of the Rugby World Cup 2023, Asahi will have a prominent presence at all tournament venues and events. They will be providing refreshing drinks to players and fans alike, ensuring that everyone stays hydrated throughout the tournament.
Capgemini:
As a technology sponsor of the tournament, Capgemini will be providing innovative solutions to enhance the fan experience. From mobile apps to digital platforms, they will be at the forefront of using technology to bring the Rugby World Cup 2023 to life.
Societe General:
As an official financial sponsor of the tournament, Societe General will be supporting the management of the tournament’s finances and operations. They will also be offering financial services to fans and teams during the tournament.
Defender:
As a security sponsor, Defender will be responsible for ensuring the safety and security of players, fans, and staff at all tournament venues and events. They will be working closely with local authorities to provide a secure and enjoyable experience for everyone involved.


Benefits and opportunities for sponsors:
- Sponsors will have access to the tournament’s global audience, providing an opportunity to increase brand awareness and reach new customers.
- Sponsors will also have the opportunity to align their brand with the values and spirit of the tournament, including sportsmanship, teamwork, and excellence.
- Sponsors will also be able to take advantage of exclusive hospitality and VIP experiences, providing opportunities to entertain clients and build relationships.
- Sponsors will also have access to official tournament data and analytics, which can be used to inform future marketing and sponsorship strategies.
It’s worth noting that this list of sponsors and their role and involvement is hypothetical as the official sponsors for RWC 2023 are not announced yet and this information is subject to change.
Sponsorship Opportunities for Rugby World Cup 2023
Types of sponsorship available:
- Official tournament sponsorship: This is the highest level of sponsorship available and includes opportunities for branding, marketing, and hospitality.
- Team sponsorship: This type of sponsorship allows companies to align themselves with a specific team, providing opportunities for brand exposure and fan engagement.
- Event sponsorship: This type of sponsorship allows companies to associate themselves with specific tournament events, such as the opening or closing ceremonies.
- Product sponsorship: This type of sponsorship allows companies to provide products or services to the tournament, such as official equipment or hospitality packages.
Benefits of becoming a sponsor:
- Sponsors will have access to the tournament’s global audience, providing an opportunity to increase brand awareness and reach new customers.
- Sponsors will also have the opportunity to align their brand with the values and spirit of the tournament, including sportsmanship, teamwork, and excellence.
- Sponsors will also be able to take advantage of exclusive hospitality and VIP experiences, providing opportunities to entertain clients and build relationships.
- Sponsors will also have access to official tournament data and analytics, which can be used to inform future marketing and sponsorship strategies.
How to Apply for Sponsorship:
- Interested companies should contact the Rugby World Cup 2023 organizing committee to express their interest in sponsorship.
- They will then be provided with a sponsorship prospectus, which includes detailed information on available sponsorship opportunities and the application process.
- The application process may also involve a proposal or a presentation, which highlights the company’s marketing goals and strategies, as well as how they plan to activate the sponsorship.
- The organizing committee will review the applications and select the sponsors that align best with the tournament’s goals and values.
It’s important to note that the sponsorship opportunities and the process of applying for them might vary based on the country and the organizer of the event, for more information it’s best to check the official website of the tournament.
Impact of Sponsors on Rugby World Cup 2023
How sponsors are contributing to the success of the event:
- Sponsors provide financial support, which allows the tournament to run smoothly and provide the best possible experience for players, fans, and broadcasters.
- Sponsors also provide marketing and promotion, which helps to increase the visibility of the tournament and attract more fans.
- Sponsors also provide products and services, such as equipment, hospitality, and fan experiences, which contribute to the overall enjoyment of the tournament.
Impact on the sport of rugby:
- Sponsorship allows the sport of rugby to reach a wider audience and attract new fans, which can help to grow the sport.
- Sponsorship also allows for increased investment in the sport, which can lead to improved facilities and equipment, as well as better training and development for players.
- Sponsorship also helps to increase the visibility and profile of the sport, which can lead to more opportunities for players and teams.
Economic benefits for host country and sponsors:
- Hosting a Rugby World Cup can have a significant economic impact on the host country, as it attracts tourists and generates revenue from things like ticket sales and merchandise.
- Sponsors also stand to benefit economically from their association with the tournament. Increased brand visibility and access to a global audience can lead to increased sales and revenue.
- Sponsors also have access to official tournament data and analytics, which can be used to inform future marketing and sponsorship strategies, which can lead to long-term benefits.
It’s worth noting that these impacts may vary depending on the level of success of the tournament and the type of sponsorship. But generally, the Rugby World Cup is considered as a big economic and sporting event that will have a positive impact on the host country, the sport, and its sponsors.